The new TecnoVeritas brand was developed in order to strengthen and expand its global market position through the maritime market and will be officially presented at SMM 2012 in Hamburg, a 'must attend' event in the maritime market calendar.
TecnoVeritas CEO said: "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us from other companies. We have expanded into new markets, created new businesses, acquired new capabilities and developed technology solutions for our clients. The new brand was designed to reflect today's TecnoVeritas, a company built on a continuing history of innovative ideas, products and services that meet the demanding needs of maritime industry."
The new logo is a simplified version of the former logo and reflecting the company philosophy - innovation. The identity is based on the main graphic element of the existing logo - an anchor and a compass symbol over navy blue.
The previous logo was created in 1994 and has served the company for about than almost two decades. During that period, TecnoVeritas has expanded its portfolio and increased its value and relevance to its customers by offering a complete variety of services and products and tailor-made state-of-the-art solutions to improve clients efficiency and to meet their requirements.