Norwegian Cruise Line enters Chinese market with customised cruise ship


NCL

Norwegian Cruise Line (NCL) is building the first purpose-built ship for the Chinese cruise market and plans to introduce her in 2017.

The second of NCL's Breakaway Plus class, the new ship is designed to meet the requirements of the Chinese market including accommodations, cuisine and onboard experiences.

The new ship will feature Freestyle Cruising providing guests with a range of entertainment programmes such as fine dining experiences with Mandarin, Cantonese and Continental cuisines, duty-free luxury shopping and other first-at-sea activities.

NCL CEO Frank Del Rio said: "Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility.

"With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivalled level of customisation for the Chinese consumer.

"It will perfectly suit what modern Chinese travellers value from an upscale cruise experience."

The ship will have the capacity to accommodate 4,200 guests.

Further details including the ship's name, homeport, accommodations, dining and entertainment are expected to be revealed in the coming months.

NCL has opened offices in Beijing, Hong Kong and Shanghai to support the company's expansion in China.

"With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace."

The offices will support the contemporary, premium, and luxury cruise brands of the company i.e. the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas.

"These offices will provide sales and marketing support to our travel partners whose customers not only wish to sail on our new China-based ship, but also on any of the incredible voyages around the world offered across our portfolio of brands," Del Rio said.

Currently, Meyer Werft is building two Breakaway Plus ships for NCL. The first was ordered in October 2012 and the second ship in July 2013.

Norwegian Escape, the line's first Breakaway Plus class ship, is expected to be delivered this month.


Image:The second of NCL's Breakaway Plus class. Photo: courtesy of Norwegian Cruise Line