Using research from GlobalData’s Influencer platform, Ship Technology has named ten of the most influential people and companies in cruise on Twitter during Q1 2021.
Biggest influencers in cruise: The top ten in Q1 2021
1. Hi Class Magazine (@HiClassMag)
Hi Class Magazine is a travel and lifestyle website and an online extension of the print publication Hi Class Living Magazine established in 1984. It covers information related to luxurious travel experiences, destinations, cultural events, and products. It also includes press conferences, events, and product shows that review new destinations, restaurants, and products for customers.
Twitter followers: 31,012
GlobalData influencer score: 100
— Hi Class Mag (@HiClassMag) March 13, 2021
2. Cruise Addicts (@CruiseAddicts)
Cruise Addicts is an online source for cruise travel enthusiasts. It features everything related to cruise travel including breaking news, ship reviews, cruise line employment, deals, tips, and details on ocean and river cruises. The website also has a cruise tracking feature that notifies travellers on their upcoming voyages and helps in identifying passengers travelling on the same ship.
Twitter followers: 23,537
GlobalData influencer score: 93
— Cruise Addicts (@CruiseAddicts) March 7, 2021
3. Porthole Cruise Magazine (@PortholeCruise)
Porthole Cruise Magazine is a travel magazine that focuses on cruises. It is available on newsstands in print version as well as through online digital subscription. It features the latest information and news on cruises, global cruise trends, travelling tips, videos, ship reviews, lifestyle hacks for cruise travel. The magazine also provides cruise line updates including cancellations, vaccine requirements, and sail dates.
Twitter followers: 21,700
GlobalData influencer score: 78
Costa Cruises announced today they have a new timeline for restarting operation and we couldn’t be more excited about it!#CruiseNews #Travel #Vacation #CostaCruises #CostaSmeralda #Italy #TravelItalyhttps://t.co/aUj9wvdHz3
— Porthole Cruise and Travel (@PortholeCruise) March 22, 2021
4. Don and Heidi (@EatSleepCruise)
Don and Heidi are cruise bloggers and travel experts who own the eatsleepcruise.com blog. The website covers everything on cruise travel including cruise tips and deals, information on ports, cruise and hotel reviews, and cruise dining and drinks. It also provides latest news on cruises to help cruise enthusiasts plan their cruise vacations.
Twitter followers: 7,689
GlobalData influencer score: 76
— Don and Heidi (@EatSleepCruise) February 19, 2021
5. Mary McKenna (@MaryTourAmerica)
Mary McKenna is cruise expert and the CEO and founder of Tour America, an Irish-based travel company established in 1995. The agency organises cruise holidays across multiple locations including the US, Canada, and Mexico through its Cruise Holidays brand. The team of experts guide and inform customers about a variety of deals, products, destinations, and news related to cruises.
Twitter followers: 5,310
GlobalData influencer score: 75
'Green passport' – Royal Caribbean announces first ‘fully vaccinated’ cruises this May https://t.co/4m6Ut0FRxv
— Mary McKenna (@MaryTourAmerica) March 8, 2021
6. Emma Cruises (@emmacruises)
Emma Cruises is a cruise blogger who created her blog emmacruises.com in 2016 to disperse the common misconceptions surrounding cruises. The website now covers various cruise-related information including tours, reviews and tips on budget travel. She has appeared on BBC radio as a travel expert and has been featured in prominent newspapers and travel websites.
Twitter followers: 8,517
GlobalData influencer score: 71
This is exciting! I haven’t tried Fred Olsen yet, maybe 2021 is my year. What do you think? Have you cruise with Fred Olsen? 😀❤️ https://t.co/OIg1EX1jxf
— EmmaCruises ⚓️ (@emmacruises) March 17, 2021
7. Danielle (@CruiseMiss)
Danielle is a cruise blogger who contributes to her blog, cruismiss.com. The website covers Danielle’s travel experiences, cruise related news, destinations, and different cruise ships she has sailed on. It also offers useful travel links that guides cruise enthusiasts to cruise forums, cruise reviews, transport services, holiday and hotels, tourism boards, restaurants, travel insurance, and marine conservation charities.
Twitter followers: 10,125
GlobalData influencer score: 71
A major construction milestone in the future of British cruising has been marked as @pandocruises cuts the first piece of steel for new ship Arvia ➡️ https://t.co/Db2Sco9Hnc 😍⚓ #cruise #Arvia pic.twitter.com/eGjUaiujZJ
— Danielle (@CruiseMiss) February 22, 2021
8. James Walker (@CruiseLaw)
James Walker is a maritime lawyer and consultant at the Walker & O’Neill law firm. He is also the publisher of Cruise Law News that covers everything related to cruise ship crimes, news, deaths, injuries, safety, and assault of passengers and crew members.
Walker is often interviewed for fires, mishaps, and disasters at seas. He also posts commentaries related to the cruise industry on the company’s Facebook page.
Twitter followers: 12,782
GlobalData influencer score: 68
Stock Awards During a Deadly Pandemic? Carnival Executives Prosper While Crew Members Struggle https://t.co/1SF2hYHq5A @CarnivalPLC laid off & furloughed thousands last year but paid #cruise CEO +$13,000,000 mostly in stock awards, despite billions of $$ in losses pic.twitter.com/fjDqLs17Ha
— James (Jim) Walker (@CruiseLaw) March 13, 2021
9. Laura Pedlar (@cruiselifestyl)
Laura Pedlar is a cruise blogger who specialises in food, destinations, and cruises. She created her own blog called cruiselifestyles.co.uk, where she shares useful tips and covers information on cruises, ships, health and food.
Pedlar also hosts the Cruise Hour, a chat show focusing on the cruise industry that brings passionate cruisers and first-time cruises together to share tips, ideas, and experiences about cruises.
Twitter followers: 3,730
GlobalData influencer score: 67
Do you love to try the specialty restaurants on your cruise? @PrincessCruises Crown Grill has been voted one of the Best Steakhouses at Sea but does it live up to this accolade (answer: yes!) https://t.co/nxrbm8llPb
— Cruise Lifestyle ⚓️ (@cruiselifestyl) March 7, 2021
10. Doug Parker (@CruiseRadio)
Doug Parker is a cruise expert who blogs for cruiseradio.com, which was founded in 2009 along with sister podcast Cruise Radio News. The website covers features, news, and reviews on the cruise industry, while the weekly podcast covers tips, interviews, and live cruising experiences that helps travellers decide on cruises, destinations, and activities.
Twitter followers: 23,109
GlobalData influencer score: 67
— Cruise Radio | Doug Parker (@CruiseRadio) March 25, 2021
GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.