P&O said the tech solution would be crucial to its future transformation. Credit: Netcompany.

British ferry and logistics firm P&O Ferries has extended its relationship with Danish data solutions firm Netcompany and will install its “PULSE” system as a “legacy replacement programme”. 

The artificial intelligence leveraging system is a modular product designed to enable better process and workflow digitisation to improve business efficiency and in the long-term, to enable the use of new machine learning and AI-powered solutions, according to Netcompany. 

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A key goal of the new system, according to P&O, is decarbonisation of its fleet. The digitalisation of its process is said to help streamline its environmental priorities. 

“We are delighted to expand our partnership with Netcompany as we enter a critical part of our digital transformation programme. Modernising our legacy systems is a key part of remaining competitive in the fast-changing ferries landscape. 

“Netcompany has proven over the years that they prioritise service delivery at scale and have the innovative technology to enable current and future operations-sensitive initiatives,” said P&O’s head of IT Chloe Friend. 

Netcompany said the first use of the PULSE platform will be to “build and safely deliver a minimum viable product (MVP), to provide an integration layer for both legacy applications and a new suite of business applications.” 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Once this MVP is showcased operational on one ferry route, the tech firm said it would be rolled out on all of P&O’s routes. 

PULSE works with the same modular technology used to interpret and display data as AIRHART, Netcompany’s solution with its ‘home’ airport in Copenhagen. 

Damien Venkatasamy, Netcompany’s UK-based partner, explained the benefits of such technologies. 

“The most exciting part of this legacy replacement programme is the opportunities it opens for P&O Ferries in the future. Using PULSE as a platform means they will be able to maximise and streamline any new technological, or data-driven innovation and sustainability efforts P&O Ferries may want to initiate in the future,” he said. 

Ship Technology Excellence Awards - Nominations Closed

Nominations are now closed for the Ship Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Dual winner of the 2025 Ship Technology Excellence Awards , Flyability’s Elios 3 UT drone is redefining ship inspections. See how class-approved LiDAR and UT data, collision-tolerant design and digital twins are replacing scaffolding and rope access with faster, safer remote inspection workflows.

Discover the Impact