
Four leading maritime associations have collaborated to form the Global Alliance for Maritime Electrification (GAME).
The initiative, launched at the Electric & Hybrid Marine World Expo in Amsterdam, aims to expedite the transition to zero-emission solutions in maritime transportation.
GAME, a collaborative effort by the International Electric Marine Association (IEMA), Zero Emission Ship Technology Association, Maritime Battery Forum, and European Onshore Power Supply Association, represents more than 250 organisations worldwide.
The alliance emerges amid heightened climate concerns and increased focus on maritime emissions, especially from smaller vessels operating close to shore, which are prime candidates for electrification.
IEMA president Adria Jover said: “We see tremendous potential to fast-track zero-emission solutions for the world’s workboats, ferries, and passenger vessels.
“By aligning our strategies, GAME members will amplify each other’s voices, reduce redundancy, and better serve this industry transition.”

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataDespite the availability of proven technology, the maritime sector’s shift towards electrification is hindered by fragmented policies, infrastructure challenges, and insufficient R&D funding.
GAME aims to tackle these issues through its three strategic pillars, namely industry representation, R&D collaboration, and policy advocacy.
The alliance will focus on aligning international stakeholders, co-developing standards, and engaging with regulatory bodies to streamline standards and foster investment confidence.
Maritime Battery Forum managing director Syb ten Cate Hoedemaker said: “Batteries are key enablers of zero-emission transport, but they must work in concert with other clean technologies.
“This collaboration is how we ensure an effective and timely transition.”
The coalition’s immediate plans include authoring position papers and increasing its presence in strategic regions such as North America, Europe, India, China, and the South Pacific.
EOPSA president Roland Teixeira said: “Electrification of ports and vessels is not a future vision – it is an actionable reality. Onshore power supply is one of the most immediate tools in the decarbonisation toolbox.”