Germany-based container shipping firm Hapag-Lloyd has introduced a real-time container monitoring system to offer improved logistics monitoring.

Named Hapag-Lloyd LIVE, the new supply chain monitoring solution leverages the latest internet of things (IoT) technology.

It provides carriers with GPS location, temperature information and power-off alerts for containers in real-time.

Initially, the company will equip its entire reefer fleet of approximately 100,000 containers with Hapag-Lloyd LIVE.

In order to adapt the solution even further, the German firm intends to develop commercial products in close collaboration with its clients.

Hapag-Lloyd will gradually release some of the new product features as the entire reefer fleet is being outfitted.

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The company may make some other features available to dry container customers upon request to add value through enhanced supply chain transparency.

Hapag-Lloyd global commercial development managing director Juan Carlos Duk said: “With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming number one for quality.

“Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors.”

“In order to adapt the solution, the firm intends to develop commercial products in close collaboration with its clients.”

The smart reefer solution has been developed by Globe Tracker, a provider of supply chain visibility solutions.

T-Mobile Austria, part of Deutsche Telekom Group, and Ericsson will provide global connectivity and IoT infrastructure to support this project for hassle-free integration into existing Hapag-Lloyd software and services.

Globe Tracker CEO Jákup Lamhauge said: “We are honoured to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution.

“We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result.”