American satellite-based connectivity provider Global Eagle Entertainment (GEE) has entered a strategic partnership to provide improved internet and entertainment services across 14 ships operated by Norwegian Cruise Line (NCL).
GEE is set to implement its flexible, tiered plans for Wi-Fi, texting and video services for passengers on board the NCL fleet as part of the multi-year deal.
Passengers will be able to use their own devices to access an integrated portal that includes TV programming, on-demand movies, games and special event telecasts.
GEE will also monitor usage and adjust the bandwidth for each ship according to real-time demand, in order to ensure an optimum quality of experience (QoE) at all times.
Norwegian Cruise Line on-board revenue vice-president Ross Henderson said: “Under this new agreement with Global Eagle, we're looking to expand our on-board communication and entertainment experience for our guests.
“In addition, Global Eagle's portal will enable us to manage our on-board revenue-producing services, entertainment and information more efficiently.”
The NCL brand is owned by Norwegian Cruise Line Holdings, and has previously introduced the concept of ‘Freestyle Cruising’ to offer more freedom and flexibility to guests, allowing them to design their ideal cruise vacation in accordance with their schedule.
Global Eagle Entertainment cruise, ferry and yacht services president Ole Kristian Sivertsen said: “This new partnership agreement with NCLH is a giant step toward achieving our vision of delivering an unparalleled QoE in reliable high-speed Wi-Fi and entertainment for people on the move, whether on an airplane, cruise ship or luxury yacht.”
The company’s Emerging Markets Communications (EMC) service line signed a deal in August to provide marine VSAT services for liquefied natural gas (LNG) and liquefied petroleum gas (LPG) carriers operated by Qatar's Nakilat.