Weekly Newsletter

17 November 2023

Weekly Newsletter

17 November 2023

Gen Z and their impact on the travel and tourism industry

Gen Z has been called the most disruptive generation ever by Bank of America, and its influence is on the rise at a time of great uncertainty. Gen Z's focus on local and micro-tourism is reshaping the industry towards a more sustainable, community-centric, and culturally enriching approach to travel. This shift is not only influencing the destinations and activities that are popular but also the way travel companies market and provide services to cater to the preferences of this generation.

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