Riverside Mozart. Credit: Riverside Luxury Cruises.

New river cruise line, Riverside Luxury Cruises, has appointed former Jon Knight as its new head of sales for the UK & Ireland.

At Riverside Luxury Cruises, Knight’s key focus will be developing a trade luxury distribution channel.

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Stuart Perl, managing director of Riverside Luxury Cruises, said: “We are delighted to have someone of Jon’s calibre and experience joining us and demonstrating our commitment to our trade-focussed sales strategy.

“Developing and building strong relationships with travel agents and the wider industry will be a huge part of our success. Jon’s extensive network will play a crucial role in our growth as we move forwards with this exciting new river cruise venture.”

Riverside Luxury Cruises recently acquired the remaining four vessels of Crystal Cruises river fleet.

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Jon Knight, head of sales for UK & Ireland. Credit: Riverside Luxury Cruises.

Gregor Gerlach, founder of Riverside Luxury Cruises, said: “Our fleet is growing and so is our team. We are laying solid foundations with a highly experienced team in the UK.”

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Knight was previously National Sales Manager at AmaWaterways. He also has experience in the luxury travel sector and held sales roles at Silversea Cruises and Von Essen Hotels.

He added: “I am delighted to join the Riverside Luxury Cruises team as we embark on bringing a new dimension to luxury river cruising in the UK and Irish markets.

“I am excited to be able to introduce a unique luxury proposition to the trade and look forward to growing our distribution network and taking our travel partners with us on this exciting journey.”