Associated British Ports (ABP) has announced a new weekly container route to the Port of Hull which will connect to the Port of Riga and the Port of Helsinki.

The port of Hull, which is owned and managed by ABP, will now be connected to Rotterdam, Helsinki and Riga through this new route. The first vessel arrived on 14 November and will offer a weekly service between the ports.

According to ABP, the link was formed to boost demand for a reliable short sea service across the Baltic Sea.

The Port Group added how this route will feature a high level of customer care and reliability.

Simon Bird, regional director for the Humber ABP ports emphasised the connectivity benefits of the new route.

Bird said: “We’re delighted that Samskip has launched this new route. This is a great addition for the market. The new service will give existing and new customers the opportunity to connect directly with the UK as Hull is ideally located for the east west corridor and access to the Midlands and the North.

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“This major new trade link between northern Europe Baltic area and East Yorkshire adds an option for shippers looking to reduce their cost and carbon emission, which sits in with our Ready for Tomorrow vision.”

According to ABP the Hull Container Terminal is a “desirable” location for UK-based cargo, with the Port of Hull leading the way in general cargo output.

The Port of Hull forms part of 21 ports owned by ABP, which accustom over 200,000 jobs and generate £15bn to the UK economy each year.

Richard Beales, UK Regional Director for Samskip added: “We are excited to have established Samskip’s first direct call from Finland and Latvia to the UK. This new dedicated short sea product offers our clients reliability of transit, coupled with the ability to help decarbonize their products journey to market”.