project44 has added an ocean visibility feature to its advanced visibility platform to track container shipments.

The new feature is expected to support the beneficial cargo owners (BCOs), freight forwarders (FFWs) and third-party logistics (3PLs) shippers.

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Through the platform, they can now track North America-bound container shipments from their arrival in port to their journey across the ocean and discharging of goods from vessels onto trains or trucks.

According to the company, other visibility solutions focus only on the vessel’s location when the shipment is in transit, disregarding delays at ports and in subsequent stages.

The project44 platform, which procures container, port, weather and other ocean shipment data, offers better predictive shipment insights.

Insights enable users to reduce demurrage fee costs, inventory stock-outs and manual workload.

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project44 founder and CEO Jett McCandless said: “Until recently, much of the valuable information generated by ocean carriers and shipping terminals has been difficult, if not impossible, to access.

“By tapping into ocean carriers’ and shipping terminals’ treasure trove of vessel and port data, project44 is helping organisations understand the entire ocean leg of a shipment.”

“Plus, true ocean visibility is multi-modal, encompassing port operations on either end that include truck and rail.

“By tapping into ocean carriers’ and shipping terminals’ treasure trove of vessel and port data, project44 is helping organisations understand the entire ocean leg of a shipment.

“This gives them the visibility they need to increase efficiency, lower expenses, and enhance their customers’ experiences.”

The introduction of the ocean visibility feature, along with project44’s existing truckload (TL), less-than-truckload (LTL), volume less-than-truckload (VLTL), parcel, final-mile, rail and intermodal modes, provides users with end-to-end shipment visibility.

The platform also helps users to automate key processes and receive new insights to improve shipping performance.