Virgin Voyages has started construction of the first of its three new ships at Fincantieri’s yard in Genoa, Italy.
The vessel is expected to arrive at PortMiami in the US in 2020 following completion in order to embark on its first journey to the Caribbean.
The ship will be able to carry more than 2,700 sailors and 1,150 crew members on its inaugural journey.
Virgin Voyages president and CEO Tom McAlpin said: “The entire ship will be built with an attention to detail, reflecting the craftsmanship and materiality inspired by super yachts.
“Designed to feel more intimate and connected to the sea, 86% of all cabins will feature a sea terrace and 93% an ocean view.
“Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between.”
In addition, the ship’s experience will be ‘Adult By Design’, which means only passengers aged 18 and above will be permitted to travel on-board.
The vessel’s livery was conceptualised by Ben Christie and David Azurdia from London-based Magpie Studio, and will feature a silvery-grey hull with smoked glass and touches of red.
RWD from Beaulieu England has created the vessel’s red Virgin funnel.
Virgin Voyages’ first fleet of cruise liners will be known as the ‘Lady Ships’ and a mermaid motif is expected to be incorporated into their design to represent the ‘spirit’ of the vessels.
The mermaid is inspired by the figureheads featured on historic vessels and has been designed by London-based artist Toby Tinsley.