Hoyer Asia Adds Sales Office in Korea

Hoyer Asia is opening a new sales office in Busan, Korea on 1 March, with expectations of increased sales and closer proximity to shipyards and existing marine and machinery industry customers. The new business unit is to be called Hoyer Korea.

Korea – an important player in the marine industry

Korea is one of the leading shipbuilding nations, and given Hoyer Asia’s growth in this segment, it is important to be represented in Korea.

"Korea is a very natural and strategic place for Hoyer Asia to be represented. In addition to marine industry activities, the country has a large number of manufacturers of machines for the industrial sector – such as for building construction," explains Ketil Vesterlund, CEO, Hoyer Motors Asia.

Busan – good location for business and logistics

Busan is at the centre of shipbuilding activities in Korea and therefore an important city for Hoyer Asia to have a presence in, given its clear objective of increasing sale activities within the marine industry.

"Another important factor is that the office is linked to Hoyer Asia’s logistics centre in Ningbo, China. With several 1½-hour flights to and from Shanghai daily, Busan is an advantageous location for us," says Ketil Vesterlund.

Country manager with ten years’ experience to head up Hoyer Korea

Dong-min Lee is taking up the position of country manager in Hoyer Korea in Busan on 1 March. Dong-min Lee is extremely well qualified and has ten years’ experience from the marine industry as a technical manager and contract manager. He is leaving a position at Rolls-Royce Marine Korea, where he has worked for the last three years. Dong-min Lee is 36 and lives in Busan with his wife and their two children.

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