American-based supply chain visibility solutions provider FourKites has announced a partnership with GRAVITY to extend real-time visibility for global shipments offered by the FourKites platform.

Based in Singapore, Gravity offers a range of supply chain management solutions including shipment visibility, transportation management and logistics management.

This collaboration will extend visibility from the first mile throughout the supply chain from the time an order is placed with a supplier all the way through to product delivery via a seamless integration with Gravity’s, Software-as-a-service (SaaS) solution.

FourKites CEO and founder Mathew Elenjickal emphasised the significance of the first mile and how it might affect the remainder of the supply chain cycle.

“Last-mile delivery generates a lot of attention and a lot of headlines and often overshadows the importance of the first mile. If you don’t have sufficient control over your upstream supply chain, everything that comes after the first mile will be less effective.”

The partnership between Gravity and FourKites aims to move away from traditional and cumbersome approaches attempted by companies in the first mile.

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By GlobalData

Due to the potential impact that delays or interruptions may have on the whole supply chain, this first link in the chain is essential in guaranteeing the timely and effective delivery of goods.

According to FourKites, their platform, which offers 21 innovative dashboards and reports, is the only visibility platform with comprehensive analytics which include carrier and lane performance, sustainability and GHG emissions and facility performance.

Gravity’s SaaS solution along with FourKites’ real-time shipment visibility and order intelligence solutions ensure that customers have an exception-based, definite source of truth for the entire order life cycle.

The highly adaptable system will offer seamless connection, easier collaboration and streamlined operations with real-time updates – all on one centralised platform.

Graham Parker, CEO and founder of Gravity Supply Chain Solutions, highlights the benefits of this collaboration: “Of any visibility provider on the market, we chose to partner with FourKites because of its deep, trusted relationships with many large Fortune 1000 customers,”

“Our partnership will give these brands a seamless, end-to-end picture of their supply chain so they can react quickly and confidently to any situation. We have been impressed by FourKites’ innovative solutions, its collaborative culture and its impressive track record of delivering value to customers and we’re thrilled to work together to fortify our efforts and provide a unique offering to the market.”